EM Media’s Talent Network: Digital Distribution and Marketing Strategies

EM Media’s Talent Network in partnership with the Nottingham Skillset Media Academy presents:

Digital Distribution and Marketing Strategies

Date: 14 October

Place: Antenna Media Centre, Beck Street, Nottingham, NG1 1EQ

Time: 4pm-8pm plus networking afterwards

Ticket Price: £25 payable in advance via this eventbrite page

What’s happening at the next event?

EM Media’s Talent Network in partnership with Nottingham Skillset Media Academy presents:

Digital Distribution and Marketing Strategies

There are numerous digital tools and online services to help filmmakers and digital content producers reach the right audiences for their products. 

Producers can cultivate online social networks to reach new audiences and build a community around their product.  These communities can then be used to test out ideas, get valuable feedback, spread the word – and can even help inject extra revenue into the project.  But when approaching the Brave New World of digital distribution and marketing, where do you begin?

Digital Distribution and Marketing Strategies aims to offer insights, practical advice and case study examples from two leading industry innovators and experts in this field. 

Here’s what’s going to be happening…

4pm - 5:30pm Workshop:

Understanding and engaging your audience

Morgan Holt, Director of Transform (and delivery partner in the UKFC/ NESTA-supported Take 12 programme[1])

This workshop will cover:

• Why film makers need to care about digital and online
• Case studies from other media sectors
• Tools to help frame your projects

Please come armed with your project ideas and receptive to presenting these ideas to others: there will be opportunities to discuss and apply some new ideas to your projects’ marketing and distribution plans, plus a Q&A with Morgan directly after the session.

6pm - 7:30pm Masterclass:

Online Distribution the Dogwoof Way

Oli Harbottle, Head of Distribution, Dogwoof

Dogwoof is a UK film distributor specialising in social issue films, documentaries, independent films and world cinema, with titles including The Age of Stupid, Black Gold, Burma VJ, The End of the Line and Food Inc.  Dogwoof releases films nationwide, acquiring all rights for exploitation through theatrical, DVD, TV and Online platforms, and backing their releases with major – and often very innovative – marketing campaigns.  Three of Dogwoof’s films - Burma VJ, Food Inc., The Milk of Sorrow – were nominated for Oscars in 2010.

Oli will be talking about: 

• Dogwoof’s set up and ethos, films and distribution methods
• A case study distribution strategy for Sundance – winning documentary, RESTREPO (released  early October) from the Dogwoof slate
• Dogwoof’s views for the future, plus an update on forthcoming plans and projects including the company’s exciting new partnership with international telecoms giant Cisco

Who should attend Digital Distribution and Marketing Strategies?

The event is likely to be film-focused and will benefit professionals working in the film and interactive industries, who would like to use digital and online methods to find and engage the right audience for their project. 

How do I book my place?

You need to register and pay in advance via this eventbrite page.

There are very limited places available, so if you just turn up on the day you may not get in!

About the Speakers:

Morgan Holt

Morgan knows about audiences.  He’s currently Director at Transform, the strategy innovation consultancy at Engine, where he’s responsible for the media sector and for the company’s customer experience capabilities, with clients including BUPA, Kimberly Clark, Sky, BMW and Famous Grouse.

He is also chairman of the Branded Content Marketing Association, and a non-executive director of CN Media Group.

Morgan previously worked at mobile phone company Three where he was responsible for Media Innovation and Propositions, and also managed the company’s television, music and internet products and services.  Before that he was Head of Broadcast Digital at Endemol where he oversaw all Endemol's interactive editorial since the UK’s first Big Brother. While there he started the offshoot Endemol mobile.

Morgan has worked as a producer, editor, and journalist for everyone from the Daily Mail to the BBC, from Crisis to Cambridge University.

Oli Harbottle, Head of Distribution, Dogwoof

Dogwoof is a UK film distributor specialising in social issue films, documentaries, independent films and world cinema.  The organisation is constantly trying new technologies, and new business models, which offer endless opportunities for independent distribution. Dogwoof has the freedom and the will to exploit these.  The company intends to build on its success and its vision is to develop, expand and, above all, innovate.

Oli Harbottle

Oli has been at Dogwoof since 2006, having previously produced the Raindance Film Festival. He is responsible for overseeing all aspects of distribution at Dogwoof, managing the process from acquisition through to release. He has overseen the highly successful and innovative campaigns for titles such as The Age of Stupid, The End of the Line and Burma VJ.

What is EM Media's Talent Network?

In a nutshell; if you’re a professional freelancer working in the UK’s film or digital content industries then EM Media’s Talent Network events are for you!  They provide an insightful, practical way to learn, a fantastic opportunity to meet and network with industry peers, and give you access to top notch industry speakers. 

Each Talent Network event is split into two sessions: first a practical ‘how to’ demonstration, next a master class from a fantastic speaker.

Please note:

• Refreshments will be provided and are included in the ticket price.
• Once tickets have been purchased refunds will not be given, unless the event is cancelled.
• EM Media's Talent Network events will be filmed as part of a Nottingham Skillset Media Academy project, which will later be available online. By registering and paying for this event you will be consenting and permitting us to use your contribution in whole or in part as an audience attendee to use for exhibition and distribution on all platforms worldwide in perpetuity without restriction.

EM Media's Talent Network is funded via the Skillset Film Skills Fund as part of ‘A Bigger Future’, the UK film skills strategy. The Skillset Film Skills Fund is supported by the National Lottery through the UK Film Council and the film industry through the Skills Investment Fund.